What is Internet Marketing?
Internet marketing is the combination of different online strategies and techniques that drive traffic to your website in order to generate more revenue. Every business is unique, so finding a strategy that is unique to your business’ needs (and budget) is a must. You might be wondering,
“So, what does a successful Internet Marketing campaign entail?”
SEO, SEO, and more SEO. SEO stands for Search Engine Optimization, which is the process of driving traffic to your website via search engines like Google, Yahoo!, and Bing. Along with SEO, an engaged social media campaign helps to consolidate the audience you are looking to target. Let’s take a little journey to learn a little more about SEO and Social Media and how it can jump-start your online presence.
What is SEO?
As stated earlier, SEO is the process of driving traffic to your website via organic search results on search engines like Google, Yahoo!, and Bing. This means, when you search “awesome widgets,” Joe’s Awesome Widget Shop would ideally show up on the first page of Google. The whole idea is to find the keywords that the average user would search to find your products and services. Let’s take a look at some of the facts:
SEO is a Science
- On average, 56% of Google search traffic for a certain keyword goes to the website that holds the #1 position.
- If your keyword is searched an average of 1000 times per month, that would mean (assuming your website is #1 for that search term) your website would receive 560 unique hits per month.
- With a low-ball web conversion rate of 1%, that would mean you successfully converted 5.6 prospects into customers. Even with a low-ball conversion rate of 1%, that is 67.2 new customers per year. What could that do for your business?
Even if you have the most well-designed, beautiful website, it doesn’t mean you are going to rank on the first page of these search engines. SEO is a science and is completely measurable, however, there are a lot of factors that affect first page rankings, and it takes time to achieve these goals. Any SEO firm that guarantees your website to be on the first page of Google within the first month – well, they’re lying. While it is very possible to achieve this goal in a month, any experienced SEO expert knows there are too many factors to consider, and it isn’t realistic to guarantee any time table. While we give an industry standard time table for possible rankings, we have been known to exceed even our own expectations using our proven methods.
So, why choose Graceful Penguin?
At Graceful Penguin, we do not have one set method to drive traffic to your website. Instead, we use any and every combination of different techniques in our arsenal to effectively establish your online presence. Whether you are trying to drive traffic via organic search results, or simply want to attract new fans on social networking sites, our Atlanta SEO experts will create a strategy that is unique to your business’ needs, as well as your budget. Each and every project is unique, so we treat each one accordingly.
Here are some of the techniques we specialize in to achieve top rankings:
- On-Site Optimization
- Social Network Promotions
- Blog Networking
- Blog Commenting
- Forum Postings
- Press Releases
- Article Submissions
- Directory Submissions
- Link Wheels
- Reputation Management
- Pay-Per-Click (paid search)
- Google Maps and Local Optimization
Some might ask, why give away which techniques we use? Well, to be honest, we can give you an idea as to how we go about things, but we will never leak how we specifically execute these techniques, as these are the secrets that set us apart from the rest. So, what are you waiting for?